COVID-19 clinic

2020
  • Strategy

Brief

An old disused garage adjacent to the Fleur de Lys shopping center was converted into a drive-through COVID-19 testing clinic in only seven days. This clinic was able to accommodate tens of thousands of Quebec City residents and was featured in numerous media reports across the country. Effective signage helped to promote our client Trudel’s brand throughout Quebec at very minimal cost.

Media relations

MOCOM was able to contribute to the visibility of this new clinic through effective communications and public relations.

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Vidéo