Brief
The organic garlic producers of Ferme Croque Hectares called upon our design and conception services to create their brand image. Thus, the name lalalail was born, aligning with the image of this environmentally respectful crop: simple, fresh, and possessing a playful personality.
Brand image
Initially, conception and writing work was done to suggest puns around the name lalalail. A simple, playful, and sleek signature, accompanied by masses of colors and contrasts, was then introduced and quickly adopted.
Packaging
The lalalail brand was extended to several products. Vinegar, oil, salts, and marinades were added to the exceptionally high-quality raw product.
Website
Following the brand’s signature, our team developed a sleek, yet colorful and especially appetizing website !