Brief
Trudel, owner of Fleur de Lys, entrusted MOCOM with designing and implementing an integrated marketing campaign for a major mixed-use real estate
development project, Fleur de Lys – Le milieu de vos vies.
Recipient of the Format Libre 2023 award for best public relations strategy
(Format Libre recognizes the best agencies based in the Quebec City area.)
Branding
Saying that Fleur de Lys is "The Center of Your Lives" highlights how deeply the project resonates at the heart of each individual. It is in perfect synergy with the entire project. From this signature derive fluid imagery and typography in vibrant colors that showcase all target groups.
Press relations
A media presentation for the launch of this significant project was organized to communicate all the details of this vast project. Media relations, logistics, coordination—MOCOM fully managed all aspects of this launch.
Results: over 20 million impressions recorded for media reach.
Collaterals
In addition to establishing a solid media strategy, MOCOM’s team created numerous communication pieces in FDL’s new colors: brochures, leaflets, double-page printouts, and several other pieces.
Displays
MOCOM’s creative team presented impactful displays reflecting the Fleur de Lys project: billboards, murals, and several other pieces.
Web and social media
A user-friendly and visually minimalist website gathers all the essential elements to stimulate residential and commercial leasing. Facebook and Instagram pages were set up, in addition to a new platform for managing newsletter dispatches.
Results :
More than 32,000 people reached on social media (organic reach).
Over 11,000 visits on the website.
More than 1,800 newsletter subscriptions.
Events planning
The team created from scratch two major evenings infused with the history of the site and decidedly oriented towards the future. In this regard, a video produced by MOCOM stars a chrononaut, played by Joannie Fortin, who comes from another time. She will be enchanted by this inclusive, avant-garde, and green living environment.