Brief
The Louise and Jean-Paul Fontaine Foundation, deeply involved in its community since 2007, entrusted MOCOM with the task of redesigning its image and creating a new logo.
Brand image
Inspired by hieroglyphic stamping, our creative team proposed a fluid and organic signature with spring colors, suggesting sprouting and renewal. Indicating a more accessible character, the signature is a union of the letters F, L, J, and P.
Stationery
To match the logo, the creative team introduced business cards with rounded corners. Horizontal lines with rounded ends were integrated into the stationery to maintain consistency within the same graphic universe.