Brief
The three young entrepreneurs behind Préski entrusted MOCOM with the task to create not only their brand image but also to assist them in the full market launch of their project. Design, press relations, social networks—nothing was overlooked in propelling this project forward.
Brand image
Following a creative process exploring different avenues, a signature with bold, vibrant colors was proposed. The typography adds impact to the name, and the use of an exclamation point in a contrasting color enhances the signature.
With the goal of introducing the brand at events before the center's opening, our team designed stickers and a postcard in the brand's colors.
Press relations
MOCOM organized two press conferences for the brand’s unique concept unveiling and the announcement of its opening in Quebec. Media relations, logistical management, coordination—MOCOM handled the complete management to make these conferences a success.
Results: nearly 12 million impressions recorded for the media reach of both press conferences combined.
Promotional collaterals
For its ski center tour, Préski’s team asked MOCOM to create beach flags and a promotional tent in the brand’s colors. The logo and slogan definitely caught the eyes of skiers at the foot of the slopes.
Social media
To establish effective and impactful social presence, MOCOM provided personalized support and advice to Préski’s team.